The National Basketball Association (NBA) and the Women's National Basketball Association (WNBA), in collaboration with the Society for Adolescent Medicine (SAM) and sanofi pasteur, recently announced the launch of Vaccines for Teens, a national multimedia campaign designed to educate teens and their parents about the importance of vaccination against serious, potentially life-threatening diseases, including influenza.

Vaccines for Teens tipped off February 23 at an event at Cordova Primary School in Phoenix, Arizona with Grant Hill, a 7-time NBA All-Star and member of the Phoenix Suns, who is serving as a spokesperson for the campaign. Hill, who appears in the campaign's public service announcement (PSA), was on hand for a special screening of the initiative's first PSA. The PSA debuted nationally during the Friday, February 27 broadcast of the Detroit Pistons vs. Orlando Magic game on ESPN.

Along with the PSA featuring Hill, a version featuring Los Angeles Sparks center Lisa Leslie will also air nationally while Detroit Pistons guard Richard Hamilton and San Antonio Spurs Legend George Gervin will appear in PSAs that will be distributed in Detroit and San Antonio areas respectively.

To learn more about Vaccines for Teens, visit http://www.vaccinesforteens.net.